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From the world's military supplies and special "luxury goods" for export in the 1950s to the "net red" food "flying into the homes of ordinary people today, what great changes has the canning industry experienced in the past 70 years? According to relevant data, the output of canned food in China has increased at least 64 times in the past 70 years. In the 40 years after the reform and opening up, the number of canning enterprises increased by more than 10 times and the export volume increased by 26 times. At present, with the continuous improvement of national living standards and the industrialized and standardized food safety of canned fruit, consumers are more and more fond of canned fruit products, which indicates that there is still a certain market development potential in the canned fruit market. Enterprises developed according to their own resource advantages are competing in this blue ocean. There are no lack of dark horses of new forces, and some old brands still occupy the market "Leader" Shandong Tiantong food is one of the time-honored representative enterprises. As one of the enterprises with strong comprehensive strength in China's fruit processing industry, Shandong Tiantong food is not satisfied with limiting the brand structure to the fruit processing industry, but takes new product R & D as the core of brand strategy through excellent and stable product R & D examples and decades of fruit processing experience Fully develop new products, seize new markets, actively layout, and promote enterprises and Chinese brands to the world. Aiming at the differentiated demand of consumption, carry out diversified product development In the food industry, products are the foundation of enterprises, quality is the connotation of products, and users are the core of brands. Since its establishment, Shandong Tiantong food has adhered to taking product quality as the cornerstone of high-quality development of the enterprise, and has been continuously committed to developing innovative and different new products. In view of this enterprise concept, Shandong Tiantong food specially hired an internationally renowned market research company to further systematically carry out product R & D in combination with the current situation of industry development, market development trend and consumer demand. At the same time, introduce new technological innovation talents through various channels, establish R & D innovation system and department structure suitable for the sustainable development of the company, and make full preparations for strictly controlling product quality. Over the years, Shandong Tiantong food company has devoted itself to the "innovation mode" and has always adhered to its original intention in terms of new products, new technologies and new categories. Even in the face of diversified consumer markets, it still chooses to face the opportunities and challenges directly and soberly choose to develop more products that fit the current new consumption scenes and people. For example, guoxiaolazy, which is completely different from traditional canned products, is deeply loved by young people and has changed to leisure food with its nutritional, safe, fashionable and convenient product characteristics and lovely packaging; In the post epidemic era, Shandong Tiantong food found that Chinese people's health awareness had made a qualitative leap. Closely adhering to the theme of the times and the national "great health strategy", it launched the sports beverage star "enjoy shiok party" vitamin functional beverage, and successfully entered the beverage market. Its functions such as low sugar light truck, anti fatigue and quick refreshing are extremely in line with the current fast-paced life, Undoubtedly, it can gain the favor of urban working people.
Layout of e-commerce channels and reform of two pronged approach to increase power It is reported that Shandong Tiantong Food Company Tianyun international holdings in the first half of 2021 rose 54.3% to 472 million yuan in total revenue, gross profit increased 54.2% to 132 million yuan, net profit increased 87.6% to 89 million 500 thousand yuan, the announcement said that the increase in revenue from Shandong Tiantong food products to awesome sales growth. On the other hand, it also benefits from developing efficient sales channels such as excellent regional distributors and chain type super business super channels. Besides online sales, in order to adapt to the shopping habits of consumers in the big data era, the brand actively layout the channel of e-commerce, build Tmall flagship store, promote products tiktok and other popular live platforms, and create brand younger image. The combination of online and offline strength has a certain positive impact on product sales. In 16 years, in the increasingly competitive canned food industry, Shandong Tiantong food has transformed from a traditional fruit processing enterprise into a well-known listed enterprise with a good reputation in the international market. In fact, there are traces to follow - the production of product innovation has provided a powerful endogenous driving force for the development of the enterprise; Targeted strategic adjustment provides an appropriate opportunity for the new life of the enterprise. In the future, Shandong Tiantong food will gather innovative elements such as talents and resources, and unswervingly rely on innovation and technological progress to promote China's canned food industry to a new level. |
